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Pocyber’s Online Brand Growth In Auto Parts
Brand Profile
- Background
POCYBER is a digital platform specializing in the global auto parts supply chain, bridging China’s high-quality suppliers with international buyers. It simplifies cross-border transactions, offers intelligent logistics, and facilitates multi-currency payment solutions, thereby assisting companies in entering the international market. Additionally, POCYBER commits to promoting the worldwide presence of Chinese auto parts brands, enhancing supply chain efficiency, and ensuring smooth collaboration among manufacturers, suppliers, and buyers. Furthermore, POCYBER focuses on online brand growth to further strengthen its market position.
- Market positioning
POCYBER focuses on integrating China’s high-quality auto parts suppliers and building an efficient and transparent cross-border supply chain platform. Through intelligent platform tools, we help suppliers and buyers realize digital transformation and improve procurement and delivery efficiency, while providing one-stop logistics solutions and multi-currency cross-border payment support.
- Business Models
Utilizing B2B and B2C models, the POCYBER platform, in tandem with e-commerce channels like Amazon, Walmart, and Temu, links manufacturers, buyers, and consumers. It drives the globalization of China’s automotive parts and accessories brands, catering to both frontend and backend markets, and propels China’s manufacturing industry into the global arena.
Market analysis
- Global Market Size and Trends
The global automotive spare parts market was valued at USD 1.6 trillion in 2023 and is projected to see a 5-7% compound annual growth rate (CAGR) in the coming five years. North America, Europe, and the Asia-Pacific are the primary regions propelling market growth. In particular, the Asia-Pacific region is undergoing rapid expansion and is poised to emerge as the leading market segment shortly. As digital transformation gains momentum, the rising tide of e-commerce is propelling online sales of auto parts and accessories ahead of traditional sales channels. Consequently, online sales are expected to comprise more than 15% of the total market by 2024.
- Market Driving Factors
The ongoing growth in global automobile ownership, particularly in developing countries, is propelling the demand for spare parts. In Europe and the U.S., longer vehicle service life has spurred significant interest in aftermarket spare parts. Additionally, new regulations are catalyzing technological innovations in the spare parts sector, including the development of electric vehicle components and emission reduction devices.
Core competence
- Advantage
POCYBER leverages its robust supply chain integration capabilities to offer manufacturers swift access to global markets. Additionally, POCYBER delivers comprehensive services including ideal procurement, efficient inventory management, and seamless logistics tracking to enhance supply chain efficiency. Furthermore, POCYBER supports a diverse range of international payment methods, thereby streamlining the cross-border payment process.
- Outstanding Team
We prioritize tech development, system upkeep, and product innovation to ensure smooth platform operations and a top-notch user experience. Furthermore, our efforts in expanding globally, acquiring customers, and building a strong brand not only bolster business growth but also significantly enhance POCYBER’s market presence. Moreover, we provide thorough pre-and post-sales support to resolve issues promptly, increasing customer satisfaction and loyalty.
https://www.mordorintelligence.com/zh-CN/industry-reports/passenger-car-accessories-market